The 22 Immutable Laws of Branding by Al Ries and Laura Ries, published in 1998 by Profile books. More from Al Reis, […]

Free download In 1923 an advertising genius called Claude Hopkins wrote a booklet: ‘Scientific Advertising’. Here’s what Wikipedia says about it: “Scientific […]

Eye tracking research shows how people look at a page.These examples are based on actual eye-tracking.  Pictures of people attract attention.Faces particularly are […]

Search Engine Optimisation is a massive field, and constantly developing. But there are basics actions which should form part of any website […]