Obvious Adams – a great story with a point A great story with a message that will never go stale – the story of Obvious Adams as told by Robert Rawls […]
They Ask, You Answer – book review Content Marketing is an attractive business growth philosophy, sadly tarnished by the junk that doubtless worms its way into your inbox. […]
Positioning Jack Trout co-authored the original book on Positioning in 1980 with Al Ries. Here is a lecture he gave in 2012 to a […]
Categories or Brands Al Ries, along with Jack Trout, is the father of the theory of Positioning*. Here he talks about how people perceive categories […]