If there were just one book to read on layout and design, this would be it. Wheildon’s research was commended and relied […]

Al Ries, along with Jack Trout, is the father of the theory of Positioning*. Here he talks about how people perceive categories […]

Eye tracking research shows how people look at a page.These examples are based on actual eye-tracking.  Pictures of people attract attention.Faces particularly are […]

Three words that supposedly doubled the sales of shampoo overnight: “Rinse and Repeat”