If there were just one book to read on layout and design, this would be it. Wheildon’s research was commended and relied […]

Fellow David Ogilvy fans will enjoy this interview from the archives, for direct marketers everywhere:

Al Ries and Laura Ries’ analysis of what advertising can do in the 2000’s, and what it can’t. Here’s a taster: “The […]

And Rob Stilanen, who wrote the original drafts of the campaign, tells the same story in this article from Forbes magazine – but […]