Published 10th November 2016 David Ogilvy David Ogilvy on direct response advertising. The Master speaks.
Published 10th November 2016 Claude Hopkins “Scientific Advertising” by Claude Hopkins is still rated by many greats as the real bible on advertising. This introduction to a 1960’s […]
Published 10th November 2016 Laws of Branding The 22 Immutable Laws of Branding by Al Ries and Laura Ries, published in 1998 by Profile books. More from Al Reis, […]
Published 10th November 2016 Readable Layout Free download David Ogilvy commissioned and adopted excellent, deatiled, research into the effects of layout and typefaces on comprehension. The research and […]