Free download In 1923 an advertising genius called Claude Hopkins wrote a booklet: ‘Scientific Advertising’. Here’s what Wikipedia says about it: “Scientific […]

Free download David Ogilvy commissioned and adopted excellent, deatiled, research into the effects of layout and typefaces on comprehension. The research and […]

David Ogilvy on direct response advertising. The Master speaks.

Three words that supposedly doubled the sales of shampoo overnight: “Rinse and Repeat”