Free download In 1923 an advertising genius called Claude Hopkins wrote a booklet: ‘Scientific Advertising’. Here’s what Wikipedia says about it: “Scientific […]
Free download David Ogilvy commissioned and adopted excellent, deatiled, research into the effects of layout and typefaces on comprehension. The research and […]
David Ogilvy on direct response advertising. The Master speaks.
Three words that supposedly doubled the sales of shampoo overnight: “Rinse and Repeat”