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Claude Hopkins

“Scientific Advertising” by Claude Hopkins is still rated by many greats as the real bible on advertising. This introduction to a 1960’s […]

Categories or Brands

Al Ries, along with Jack Trout, is the father of the theory of Positioning*. Here he talks about how people perceive categories […]

Double your sales overnight

Three words that supposedly doubled the sales of shampoo overnight: “Rinse and Repeat”

More David Ogilvy

Fellow David Ogilvy fans will enjoy this interview from the archives, for direct marketers everywhere:

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