“Scientific Advertising” by Claude Hopkins is still rated by many greats as the real bible on advertising. This introduction to a 1960’s […]

Al Ries, along with Jack Trout, is the father of the theory of Positioning*. Here he talks about how people perceive categories […]

Three words that supposedly doubled the sales of shampoo overnight: “Rinse and Repeat”

Fellow David Ogilvy fans will enjoy this interview from the archives, for direct marketers everywhere: