Uncategorised Double your sales overnight by mikeg|Published 28th February 2020-Updated 26th June 2024 Three words that supposedly doubled the sales of shampoo overnight: “Rinse and Repeat”
Published 10th November 2016 Scientific Advertising Free download In 1923 an advertising genius called Claude Hopkins wrote a booklet: ‘Scientific Advertising’. Here’s what Wikipedia says about it: “Scientific […]
Published 10th November 2016 PR vs. Advertising Al Ries and Laura Ries’ analysis of what advertising can do in the 2000’s, and what it can’t. Here’s a taster: “The […]
Published 10th November 2016 David Ogilvy David Ogilvy on direct response advertising. The Master speaks.
Published 11th September 2022 Think Different campaign – how Apple came back from the dead And Rob Stilanen, who wrote the original drafts of the campaign, tells the same story in this article from Forbes magazine – but […]