Uncategorised Double your sales overnight by mikeg|Published 28th February 2020-Updated 26th June 2024 Three words that supposedly doubled the sales of shampoo overnight: “Rinse and Repeat”
Published 11th November 2016 EYE TRAIL Eye tracking research shows how people look at a page.These examples are based on actual eye-tracking. Pictures of people attract attention.Faces particularly are […]
Published 10th November 2016 Scientific design If there were just one book to read on layout and design, this would be it. Wheildon’s research was commended and relied […]
Published 10th November 2016 Categories or Brands Al Ries, along with Jack Trout, is the father of the theory of Positioning*. Here he talks about how people perceive categories […]
Published 10th November 2016 PR vs. Advertising Al Ries and Laura Ries’ analysis of what advertising can do in the 2000’s, and what it can’t. Here’s a taster: “The […]