Uncategorised Double your sales overnight by mikeg|Published 28th February 2020-Updated 26th June 2024 Three words that supposedly doubled the sales of shampoo overnight: “Rinse and Repeat”
Published 10th November 2016 Categories or Brands Al Ries, along with Jack Trout, is the father of the theory of Positioning*. Here he talks about how people perceive categories […]
Published 10th November 2016 PR vs. Advertising Al Ries and Laura Ries’ analysis of what advertising can do in the 2000’s, and what it can’t. Here’s a taster: “The […]
Published 10th November 2016 Readable Layout Free download David Ogilvy commissioned and adopted excellent, deatiled, research into the effects of layout and typefaces on comprehension. The research and […]
Published 10th November 2016 More David Ogilvy Fellow David Ogilvy fans will enjoy this interview from the archives, for direct marketers everywhere: