Double your sales overnight Three words that supposedly doubled the sales of shampoo overnight: “Rinse and Repeat”
Categories or Brands Al Ries, along with Jack Trout, is the father of the theory of Positioning*. Here he talks about how people perceive categories […]
PR vs. Advertising Al Ries and Laura Ries’ analysis of what advertising can do in the 2000’s, and what it can’t. Here’s a taster: “The […]
EYE TRAIL Eye tracking research shows how people look at a page.These examples are based on actual eye-tracking. Pictures of people attract attention.Faces particularly are […]