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Think Different campaign – how Apple came back from the dead

by mikeg|Published 11th September 2022-Updated 11th September 2022

Steve Jobs tell the story of the famous “Think Different” ad that helped make Apple what it is today

https://youtu.be/4fcb8eu20SQ

And Rob Stilanen, who wrote the original drafts of the campaign, tells the same story in this article from Forbes magazine - but with a few differences.

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