Uncategorised David Ogilvy by mikeg|Published 10th November 2016-Updated 26th June 2024 David Ogilvy on direct response advertising. The Master speaks.
Published 25th November 2017 Google visibility Once upon a time, there was no google. How did we survive? In August 1996 Larry Page and Sergey Brin launched Google […]
Published 10th November 2016 Laws of Branding The 22 Immutable Laws of Branding by Al Ries and Laura Ries, published in 1998 by Profile books. More from Al Reis, […]
Published 10th November 2016 Claude Hopkins “Scientific Advertising” by Claude Hopkins is still rated by many greats as the real bible on advertising. This introduction to a 1960’s […]
Published 11th September 2022 Think Different campaign – how Apple came back from the dead And Rob Stilanen, who wrote the original drafts of the campaign, tells the same story in this article from Forbes magazine – but […]