Free download David Ogilvy commissioned and adopted excellent, deatiled, research into the effects of layout and typefaces on comprehension. The research and […]
Al Ries and Jack Trout’s 1970’s booklet ‘The Positioning Era’ summarised a gradual but significant development in advertising following the 1960’s ‘image’ […]
Free download In 1923 an advertising genius called Claude Hopkins wrote a booklet: ‘Scientific Advertising’. Here’s what Wikipedia says about it: “Scientific […]