Consultancy standardly begins with a review of your marketing, to see what's worked and what hasn't. This includes:
Review of past promotion
What did it actually do for sales and stats? What was the cost versus benefit? This is a benchmark to measure future promotion.
We ask your customers what they think and what new ones are looking for. We find out who they are and how to reach them.
This research gives statistical and numerical data, which leads to better advertising and more effective targeting of money and time. It also helps to inform strategic thinking, positioning, and opportunities.