Jack Trout co-authored the original book on Positioning in 1980 with Al Ries. Here is a lecture he gave in 2012 to a […]

David Ogilvy on direct response advertising. The Master speaks.

Al Ries and Laura Ries’ analysis of what advertising can do in the 2000’s, and what it can’t. Here’s a taster: “The […]

And Rob Stilanen, who wrote the original drafts of the campaign, tells the same story in this article from Forbes magazine – but […]