Published 28th February 2020 Double your sales overnight Three words that supposedly doubled the sales of shampoo overnight: “Rinse and Repeat”
Published 10th November 2016 Categories or Brands Al Ries, along with Jack Trout, is the father of the theory of Positioning*. Here he talks about how people perceive categories […]
Published 2nd January 2025 Obvious Adams – a great story with a point A great story with a message that will never go stale – the story of Obvious Adams as told by Robert Rawls […]
Published 30th September 2020 They Ask, You Answer – book review Content Marketing is an attractive business growth philosophy, sadly tarnished by the junk that doubtless worms its way into your inbox. […]