Published 10th November 2016 Claude Hopkins “Scientific Advertising” by Claude Hopkins is still rated by many greats as the real bible on advertising. This introduction to a 1960’s […]
Published 10th November 2016 Categories or Brands Al Ries, along with Jack Trout, is the father of the theory of Positioning*. Here he talks about how people perceive categories […]
Published 11th November 2016 EYE TRAIL Eye tracking research shows how people look at a page.These examples are based on actual eye-tracking. Pictures of people attract attention.Faces particularly are […]
Published 30th September 2020 They Ask, You Answer – book review Content Marketing is an attractive business growth philosophy, sadly tarnished by the junk that doubtless worms its way into your inbox. […]