Published 10th November 2016 Positioning Jack Trout co-authored the original book on Positioning in 1980 with Al Ries. Here is a lecture he gave in 2012 to a […]
Published 25th November 2017 Google visibility Once upon a time, there was no google. How did we survive? In August 1996 Larry Page and Sergey Brin launched Google […]
Published 10th November 2016 More David Ogilvy Fellow David Ogilvy fans will enjoy this interview from the archives, for direct marketers everywhere:
Published 30th September 2020 They Ask, You Answer – book review Content Marketing is an attractive business growth philosophy, sadly tarnished by the junk that doubtless worms its way into your inbox. […]