Published 11th November 2016 EYE TRAIL Eye tracking research shows how people look at a page.These examples are based on actual eye-tracking. Pictures of people attract attention.Faces particularly are […]
Published 10th November 2016 Laws of Branding The 22 Immutable Laws of Branding by Al Ries and Laura Ries, published in 1998 by Profile books. More from Al Reis, […]
Published 28th February 2020 Double your sales overnight Three words that supposedly doubled the sales of shampoo overnight: “Rinse and Repeat”
Published 10th November 2016 PR vs. Advertising Al Ries and Laura Ries’ analysis of what advertising can do in the 2000’s, and what it can’t. Here’s a taster: “The […]