If there were just one book to read on layout and design, this would be it. Wheildon’s research was commended and relied […]

Al Ries and Laura Ries’ analysis of what advertising can do in the 2000’s, and what it can’t. Here’s a taster: “The […]

David Ogilvy on direct response advertising. The Master speaks.

Three words that supposedly doubled the sales of shampoo overnight: “Rinse and Repeat”