Al Ries, along with Jack Trout, is the father of the theory of Positioning*. Here he talks about how people perceive categories […]
Search Engine Optimisation is a massive field, and constantly developing. But there are basics actions which should form part of any website […]
Free download In 1923 an advertising genius called Claude Hopkins wrote a booklet: ‘Scientific Advertising’. Here’s what Wikipedia says about it: “Scientific […]
David Ogilvy on direct response advertising. The Master speaks.