Al Ries and Jack Trout’s 1970’s booklet ‘The Positioning Era’ summarised a gradual but significant development in advertising following the 1960’s ‘image’ […]

If there were just one book to read on layout and design, this would be it. Wheildon’s research was commended and relied […]

Fellow David Ogilvy fans will enjoy this interview from the archives, for direct marketers everywhere:

The 22 Immutable Laws of Branding by Al Ries and Laura Ries, published in 1998 by Profile books. More from Al Reis, […]