The 22 Immutable Laws of Branding by Al Ries and Laura Ries, published in 1998 by Profile books. More from Al Reis, […]

Three words that supposedly doubled the sales of shampoo overnight: “Rinse and Repeat”

Free download David Ogilvy commissioned and adopted excellent, deatiled, research into the effects of layout and typefaces on comprehension. The research and […]

“Scientific Advertising” by Claude Hopkins is still rated by many greats as the real bible on advertising. This introduction to a 1960’s […]