Content Marketing is an attractive business growth philosophy, sadly tarnished by the junk that doubtless worms its way into your inbox. But Marcus Sheridan tells a compelling story of taking his Pool business from nothing to considerable success with a properly sustainable, upfront and honest approach – and mentoring other business to their own success in the same way.
It’s tempting to reduce the philosophy to a single line, but it’s well worth reading to understand how this can be applied properly in pretty much any area of business. Sheridan is also refreshingly specific in his advice for small-to-medium businesses in the programme he gives for getting there.
Early on, content marketing was a revolutionary philosophy to freed businesses from massive expenditure on largely wasted advertising, while simultaneously reducing the noise level that was drowning potential buyers. Here’s evidence that it’s still alive.