The 22 Immutable Laws of Branding by Al Ries and Laura Ries, published in 1998 by Profile books. More from Al Reis, […]

Fellow David Ogilvy fans will enjoy this interview from the archives, for direct marketers everywhere:

Al Ries, along with Jack Trout, is the father of the theory of Positioning*. Here he talks about how people perceive categories […]

Once upon a time, there was no google. How did we survive? In August 1996 Larry Page and Sergey Brin launched Google […]