Fellow David Ogilvy fans will enjoy this interview from the archives, for direct marketers everywhere:
Content Marketing is an attractive business growth philosophy, sadly tarnished by the junk that doubtless worms its way into your inbox. […]
Al Ries and Jack Trout’s 1970’s booklet ‘The Positioning Era’ summarised a gradual but significant development in advertising following the 1960’s ‘image’ […]
David Ogilvy on direct response advertising. The Master speaks.