Laws of Branding The 22 Immutable Laws of Branding by Al Ries and Laura Ries, published in 1998 by Profile books. More from Al Reis, […]
More David Ogilvy Fellow David Ogilvy fans will enjoy this interview from the archives, for direct marketers everywhere:
Categories or Brands Al Ries, along with Jack Trout, is the father of the theory of Positioning*. Here he talks about how people perceive categories […]
Google visibility Once upon a time, there was no google. How did we survive? In August 1996 Larry Page and Sergey Brin launched Google […]