Fellow David Ogilvy fans will enjoy this interview from the archives, for direct marketers everywhere:

Al Ries, along with Jack Trout, is the father of the theory of Positioning*. Here he talks about how people perceive categories […]

A great story with a message that will never go stale – the story of Obvious Adams as told by Robert Rawls […]

Jack Trout co-authored the original book on Positioning in 1980 with Al Ries. Here is a lecture he gave in 2012 to a […]