Free download In 1923 an advertising genius called Claude Hopkins wrote a booklet: ‘Scientific Advertising’. Here’s what Wikipedia says about it: “Scientific […]

If there were just one book to read on layout and design, this would be it. Wheildon’s research was commended and relied […]

Jack Trout co-authored the original book on Positioning in 1980 with Al Ries. Here is a lecture he gave in 2012 to a […]

Three words that supposedly doubled the sales of shampoo overnight: “Rinse and Repeat”