Fellow David Ogilvy fans will enjoy this interview from the archives, for direct marketers everywhere:

David Ogilvy on direct response advertising. The Master speaks.

Al Ries and Laura Ries’ analysis of what advertising can do in the 2000’s, and what it can’t. Here’s a taster: “The […]

Eye tracking research shows how people look at a page.These examples are based on actual eye-tracking.  Pictures of people attract attention.Faces particularly are […]