Published 10th November 2016 David Ogilvy David Ogilvy on direct response advertising. The Master speaks.
Published 10th November 2016 Claude Hopkins “Scientific Advertising” by Claude Hopkins is still rated by many greats as the real bible on advertising. This introduction to a 1960’s […]
Published 30th September 2020 They Ask, You Answer – book review Content Marketing is an attractive business growth philosophy, sadly tarnished by the junk that doubtless worms its way into your inbox. […]
Published 10th November 2016 Scientific design If there were just one book to read on layout and design, this would be it. Wheildon’s research was commended and relied […]