Al Ries and Laura Ries’ analysis of what advertising can do in the 2000’s, and what it can’t. Here’s a taster: “The […]

Fellow David Ogilvy fans will enjoy this interview from the archives, for direct marketers everywhere:

Al Ries, along with Jack Trout, is the father of the theory of Positioning*. Here he talks about how people perceive categories […]

David Ogilvy on direct response advertising. The Master speaks.