Eye tracking research shows how people look at a page.These examples are based on actual eye-tracking.  Pictures of people attract attention.Faces particularly are […]

Three words that supposedly doubled the sales of shampoo overnight: “Rinse and Repeat”

A great story with a message that will never go stale – the story of Obvious Adams as told by Robert Rawls […]

Jack Trout co-authored the original book on Positioning in 1980 with Al Ries. Here is a lecture he gave in 2012 to a […]