Fellow David Ogilvy fans will enjoy this interview from the archives, for direct marketers everywhere:

And Rob Stilanen, who wrote the original drafts of the campaign, tells the same story in this article from Forbes magazine – but […]

David Ogilvy on direct response advertising. The Master speaks.

The 22 Immutable Laws of Branding by Al Ries and Laura Ries, published in 1998 by Profile books. More from Al Reis, […]