David Ogilvy on direct response advertising. The Master speaks.
“Scientific Advertising” by Claude Hopkins is still rated by many greats as the real bible on advertising. This introduction to a 1960’s […]
Content Marketing is an attractive business growth philosophy, sadly tarnished by the junk that doubtless worms its way into your inbox. […]
If there were just one book to read on layout and design, this would be it. Wheildon’s research was commended and relied […]