Think Different campaign – how Apple came back from the dead And Rob Stilanen, who wrote the original drafts of the campaign, tells the same story in this article from Forbes magazine – but […]
PR vs. Advertising Al Ries and Laura Ries’ analysis of what advertising can do in the 2000’s, and what it can’t. Here’s a taster: “The […]
Laws of Branding The 22 Immutable Laws of Branding by Al Ries and Laura Ries, published in 1998 by Profile books. More from Al Reis, […]
More David Ogilvy Fellow David Ogilvy fans will enjoy this interview from the archives, for direct marketers everywhere: