David Ogilvy on direct response advertising. The Master speaks.

Three words that supposedly doubled the sales of shampoo overnight: “Rinse and Repeat”

Free download David Ogilvy commissioned and adopted excellent, deatiled, research into the effects of layout and typefaces on comprehension. The research and […]

Al Ries and Laura Ries’ analysis of what advertising can do in the 2000’s, and what it can’t. Here’s a taster: “The […]