If there were just one book to read on layout and design, this would be it. Wheildon’s research was commended and relied […]

Fellow David Ogilvy fans will enjoy this interview from the archives, for direct marketers everywhere:

Al Ries and Jack Trout’s 1970’s booklet ‘The Positioning Era’ summarised a gradual but significant development in advertising following the 1960’s ‘image’ […]

And Rob Stilanen, who wrote the original drafts of the campaign, tells the same story in this article from Forbes magazine – but […]