Eye tracking research shows how people look at a page.These examples are based on actual eye-tracking.  Pictures of people attract attention.Faces particularly are […]

Jack Trout co-authored the original book on Positioning in 1980 with Al Ries. Here is a lecture he gave in 2012 to a […]

David Ogilvy on direct response advertising. The Master speaks.

Fellow David Ogilvy fans will enjoy this interview from the archives, for direct marketers everywhere: