Published 10th November 2016 Marketing Warfare Al Ries and Jack Trout’s 1970’s booklet ‘The Positioning Era’ summarised a gradual but significant development in advertising following the 1960’s ‘image’ […]
Published 2nd January 2025 Obvious Adams – a great story with a point A great story with a message that will never go stale – the story of Obvious Adams as told by Robert Rawls […]
Published 30th September 2020 They Ask, You Answer – book review Content Marketing is an attractive business growth philosophy, sadly tarnished by the junk that doubtless worms its way into your inbox. […]
Published 10th November 2016 Scientific design If there were just one book to read on layout and design, this would be it. Wheildon’s research was commended and relied […]