A great story with a message that will never go stale – the story of Obvious Adams as told by Robert Rawls […]

Three words that supposedly doubled the sales of shampoo overnight: “Rinse and Repeat”

Fellow David Ogilvy fans will enjoy this interview from the archives, for direct marketers everywhere:

Al Ries and Jack Trout’s 1970’s booklet ‘The Positioning Era’ summarised a gradual but significant development in advertising following the 1960’s ‘image’ […]