Categories or Brands Al Ries, along with Jack Trout, is the father of the theory of Positioning*. Here he talks about how people perceive categories […]
They Ask, You Answer – book review Content Marketing is an attractive business growth philosophy, sadly tarnished by the junk that doubtless worms its way into your inbox. […]
Google visibility Once upon a time, there was no google. How did we survive? In August 1996 Larry Page and Sergey Brin launched Google […]
EYE TRAIL Eye tracking research shows how people look at a page.These examples are based on actual eye-tracking. Pictures of people attract attention.Faces particularly are […]