Readable Layout Free download David Ogilvy commissioned and adopted excellent, deatiled, research into the effects of layout and typefaces on comprehension. The research and […]
Google visibility Once upon a time, there was no google. How did we survive? In August 1996 Larry Page and Sergey Brin launched Google […]
Double your sales overnight Three words that supposedly doubled the sales of shampoo overnight: “Rinse and Repeat”
Positioning Jack Trout co-authored the original book on Positioning in 1980 with Al Ries. Here is a lecture he gave in 2012 to a […]