Free download In 1923 an advertising genius called Claude Hopkins wrote a booklet: ‘Scientific Advertising’. Here’s what Wikipedia says about it: “Scientific […]

Three words that supposedly doubled the sales of shampoo overnight: “Rinse and Repeat”

Al Ries and Laura Ries’ analysis of what advertising can do in the 2000’s, and what it can’t. Here’s a taster: “The […]

If there were just one book to read on layout and design, this would be it. Wheildon’s research was commended and relied […]