David Ogilvy on direct response advertising. The Master speaks.

If there were just one book to read on layout and design, this would be it. Wheildon’s research was commended and relied […]

Jack Trout co-authored the original book on Positioning in 1980 with Al Ries. Here is a lecture he gave in 2012 to a […]

Three words that supposedly doubled the sales of shampoo overnight: “Rinse and Repeat”