Three words that supposedly doubled the sales of shampoo overnight: “Rinse and Repeat”

“Scientific Advertising” by Claude Hopkins is still rated by many greats as the real bible on advertising. This introduction to a 1960’s […]

The 22 Immutable Laws of Branding by Al Ries and Laura Ries, published in 1998 by Profile books. More from Al Reis, […]

Fellow David Ogilvy fans will enjoy this interview from the archives, for direct marketers everywhere: