Published 11th September 2022 Think Different campaign – how Apple came back from the dead And Rob Stilanen, who wrote the original drafts of the campaign, tells the same story in this article from Forbes magazine – but […]
Published 10th November 2016 PR vs. Advertising Al Ries and Laura Ries’ analysis of what advertising can do in the 2000’s, and what it can’t. Here’s a taster: “The […]
Published 30th September 2020 They Ask, You Answer – book review Content Marketing is an attractive business growth philosophy, sadly tarnished by the junk that doubtless worms its way into your inbox. […]
Published 10th November 2016 David Ogilvy David Ogilvy on direct response advertising. The Master speaks.