Free download In 1923 an advertising genius called Claude Hopkins wrote a booklet: ‘Scientific Advertising’. Here’s what Wikipedia says about it: “Scientific […]

If there were just one book to read on layout and design, this would be it. Wheildon’s research was commended and relied […]

David Ogilvy on direct response advertising. The Master speaks.

Free download David Ogilvy commissioned and adopted excellent, deatiled, research into the effects of layout and typefaces on comprehension. The research and […]