Free download David Ogilvy commissioned and adopted excellent, deatiled, research into the effects of layout and typefaces on comprehension. The research and […]

If there were just one book to read on layout and design, this would be it. Wheildon’s research was commended and relied […]

Three words that supposedly doubled the sales of shampoo overnight: “Rinse and Repeat”

“Scientific Advertising” by Claude Hopkins is still rated by many greats as the real bible on advertising. This introduction to a 1960’s […]