Once upon a time, there was no google. How did we survive? In August 1996 Larry Page and Sergey Brin launched Google […]

“Scientific Advertising” by Claude Hopkins is still rated by many greats as the real bible on advertising. This introduction to a 1960’s […]

Free download David Ogilvy commissioned and adopted excellent, deatiled, research into the effects of layout and typefaces on comprehension. The research and […]

A great story with a message that will never go stale – the story of Obvious Adams as told by Robert Rawls […]