Published 10th November 2016 Scientific design If there were just one book to read on layout and design, this would be it. Wheildon’s research was commended and relied […]
Published 10th November 2016 Positioning Jack Trout co-authored the original book on Positioning in 1980 with Al Ries. Here is a lecture he gave in 2012 to a […]
Published 11th November 2016 EYE TRAIL Eye tracking research shows how people look at a page.These examples are based on actual eye-tracking. Pictures of people attract attention.Faces particularly are […]
Published 11th September 2022 Think Different campaign – how Apple came back from the dead And Rob Stilanen, who wrote the original drafts of the campaign, tells the same story in this article from Forbes magazine – but […]