Free download In 1923 an advertising genius called Claude Hopkins wrote a booklet: ‘Scientific Advertising’. Here’s what Wikipedia says about it: “Scientific […]

Fellow David Ogilvy fans will enjoy this interview from the archives, for direct marketers everywhere:

Search Engine Optimisation is a massive field, and constantly developing. But there are basics actions which should form part of any website […]

Three words that supposedly doubled the sales of shampoo overnight: “Rinse and Repeat”