Three words that supposedly doubled the sales of shampoo overnight: “Rinse and Repeat”

If there were just one book to read on layout and design, this would be it. Wheildon’s research was commended and relied […]

“Scientific Advertising” by Claude Hopkins is still rated by many greats as the real bible on advertising. This introduction to a 1960’s […]

Free download In 1923 an advertising genius called Claude Hopkins wrote a booklet: ‘Scientific Advertising’. Here’s what Wikipedia says about it: “Scientific […]