Three words that supposedly doubled the sales of shampoo overnight: “Rinse and Repeat”

Jack Trout co-authored the original book on Positioning in 1980 with Al Ries. Here is a lecture he gave in 2012 to a […]

“Scientific Advertising” by Claude Hopkins is still rated by many greats as the real bible on advertising. This introduction to a 1960’s […]

Search Engine Optimisation is a massive field, and constantly developing. But there are basics actions which should form part of any website […]