Published 10th November 2016 Scientific Advertising Free download In 1923 an advertising genius called Claude Hopkins wrote a booklet: ‘Scientific Advertising’. Here’s what Wikipedia says about it: “Scientific […]
Published 10th November 2016 More David Ogilvy Fellow David Ogilvy fans will enjoy this interview from the archives, for direct marketers everywhere:
Published 25th November 2017 Google visibility Search Engine Optimisation is a massive field, and constantly developing. But there are basics actions which should form part of any website […]
Published 28th February 2020 Double your sales overnight Three words that supposedly doubled the sales of shampoo overnight: “Rinse and Repeat”