Marketing Warfare Al Ries and Jack Trout’s 1970’s booklet ‘The Positioning Era’ summarised a gradual but significant development in advertising following the 1960’s ‘image’ […]
Claude Hopkins “Scientific Advertising” by Claude Hopkins is still rated by many greats as the real bible on advertising. This introduction to a 1960’s […]
Obvious Adams – a great story with a point A great story with a message that will never go stale – the story of Obvious Adams as told by Robert Rawls […]