Published 10th November 2016 Positioning Jack Trout co-authored the original book on Positioning in 1980 with Al Ries. Here is a lecture he gave in 2012 to a […]
Published 10th November 2016 Readable Layout Free download David Ogilvy commissioned and adopted excellent, deatiled, research into the effects of layout and typefaces on comprehension. The research and […]
Published 11th September 2022 Think Different campaign – how Apple came back from the dead And Rob Stilanen, who wrote the original drafts of the campaign, tells the same story in this article from Forbes magazine – but […]
Published 10th November 2016 David Ogilvy David Ogilvy on direct response advertising. The Master speaks.