Three words that supposedly doubled the sales of shampoo overnight: “Rinse and Repeat”

The 22 Immutable Laws of Branding by Al Ries and Laura Ries, published in 1998 by Profile books. More from Al Reis, […]

A great story with a message that will never go stale – the story of Obvious Adams as told by Robert Rawls […]

Eye tracking research shows how people look at a page.These examples are based on actual eye-tracking.  Pictures of people attract attention.Faces particularly are […]