David Ogilvy on direct response advertising. The Master speaks.

The 22 Immutable Laws of Branding by Al Ries and Laura Ries, published in 1998 by Profile books. More from Al Reis, […]

“Scientific Advertising” by Claude Hopkins is still rated by many greats as the real bible on advertising. This introduction to a 1960’s […]

If there were just one book to read on layout and design, this would be it. Wheildon’s research was commended and relied […]