Fellow David Ogilvy fans will enjoy this interview from the archives, for direct marketers everywhere:

David Ogilvy on direct response advertising. The Master speaks.

Free download In 1923 an advertising genius called Claude Hopkins wrote a booklet: ‘Scientific Advertising’. Here’s what Wikipedia says about it: “Scientific […]

Al Ries and Jack Trout’s 1970’s booklet ‘The Positioning Era’ summarised a gradual but significant development in advertising following the 1960’s ‘image’ […]