Eye tracking research shows how people look at a page.These examples are based on actual eye-tracking.  Pictures of people attract attention.Faces particularly are […]

Free download David Ogilvy commissioned and adopted excellent, deatiled, research into the effects of layout and typefaces on comprehension. The research and […]

Fellow David Ogilvy fans will enjoy this interview from the archives, for direct marketers everywhere:

Three words that supposedly doubled the sales of shampoo overnight: “Rinse and Repeat”