Al Ries, along with Jack Trout, is the father of the theory of Positioning*. Here he talks about how people perceive categories […]

“Scientific Advertising” by Claude Hopkins is still rated by many greats as the real bible on advertising. This introduction to a 1960’s […]

If there were just one book to read on layout and design, this would be it. Wheildon’s research was commended and relied […]

Fellow David Ogilvy fans will enjoy this interview from the archives, for direct marketers everywhere: