More David Ogilvy Fellow David Ogilvy fans will enjoy this interview from the archives, for direct marketers everywhere:
Scientific design If there were just one book to read on layout and design, this would be it. Wheildon’s research was commended and relied […]
Positioning Jack Trout co-authored the original book on Positioning in 1980 with Al Ries. Here is a lecture he gave in 2012 to a […]
They Ask, You Answer – book review Content Marketing is an attractive business growth philosophy, sadly tarnished by the junk that doubtless worms its way into your inbox. […]
Claude Hopkins “Scientific Advertising” by Claude Hopkins is still rated by many greats as the real bible on advertising. This introduction to a 1960’s […]