Free download David Ogilvy commissioned and adopted excellent, deatiled, research into the effects of layout and typefaces on comprehension. The research and […]

Fellow David Ogilvy fans will enjoy this interview from the archives, for direct marketers everywhere:

Three words that supposedly doubled the sales of shampoo overnight: “Rinse and Repeat”

Jack Trout co-authored the original book on Positioning in 1980 with Al Ries. Here is a lecture he gave in 2012 to a […]