Al Ries and Jack Trout’s 1970’s booklet ‘The Positioning Era’ summarised a gradual but significant development in advertising following the 1960’s ‘image’ […]

Free download David Ogilvy commissioned and adopted excellent, deatiled, research into the effects of layout and typefaces on comprehension. The research and […]

Three words that supposedly doubled the sales of shampoo overnight: “Rinse and Repeat”

David Ogilvy on direct response advertising. The Master speaks.