Eye tracking research shows how people look at a page.These examples are based on actual eye-tracking.  Pictures of people attract attention.Faces particularly are […]

David Ogilvy on direct response advertising. The Master speaks.

Jack Trout co-authored the original book on Positioning in 1980 with Al Ries. Here is a lecture he gave in 2012 to a […]

If there were just one book to read on layout and design, this would be it. Wheildon’s research was commended and relied […]