David Ogilvy on direct response advertising. The Master speaks.

A great story with a message that will never go stale – the story of Obvious Adams as told by Robert Rawls […]

The 22 Immutable Laws of Branding by Al Ries and Laura Ries, published in 1998 by Profile books. More from Al Reis, […]

Jack Trout co-authored the original book on Positioning in 1980 with Al Ries. Here is a lecture he gave in 2012 to a […]