Free download In 1923 an advertising genius called Claude Hopkins wrote a booklet: ‘Scientific Advertising’. Here’s what Wikipedia says about it: “Scientific […]

A great story with a message that will never go stale – the story of Obvious Adams as told by Robert Rawls […]

Once upon a time, there was no google. How did we survive? In August 1996 Larry Page and Sergey Brin launched Google […]

Al Ries, along with Jack Trout, is the father of the theory of Positioning*. Here he talks about how people perceive categories […]