A great story with a message that will never go stale – the story of Obvious Adams as told by Robert Rawls […]

Al Ries and Laura Ries’ analysis of what advertising can do in the 2000’s, and what it can’t. Here’s a taster: “The […]

Al Ries and Jack Trout’s 1970’s booklet ‘The Positioning Era’ summarised a gradual but significant development in advertising following the 1960’s ‘image’ […]

David Ogilvy on direct response advertising. The Master speaks.