Uncategorised Double your sales overnight by mikeg|Published 28th February 2020-Updated 26th June 2024 Three words that supposedly doubled the sales of shampoo overnight: “Rinse and Repeat”
Published 10th November 2016 Scientific Advertising Free download In 1923 an advertising genius called Claude Hopkins wrote a booklet: ‘Scientific Advertising’. Here’s what Wikipedia says about it: “Scientific […]
Published 30th September 2020 They Ask, You Answer – book review Content Marketing is an attractive business growth philosophy, sadly tarnished by the junk that doubtless worms its way into your inbox. […]
Published 10th November 2016 David Ogilvy David Ogilvy on direct response advertising. The Master speaks.
Published 10th November 2016 Positioning Jack Trout co-authored the original book on Positioning in 1980 with Al Ries. Here is a lecture he gave in 2012 to a […]