David Ogilvy on direct response advertising. The Master speaks.
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Free download In 1923 an advertising genius called Claude Hopkins wrote a booklet: ‘Scientific Advertising’. Here’s what Wikipedia says about it: “Scientific […]
Free download David Ogilvy commissioned and adopted excellent, deatiled, research into the effects of layout and typefaces on comprehension. The research and […]
The 22 Immutable Laws of Branding by Al Ries and Laura Ries, published in 1998 by Profile books. More from Al Reis, […]
“Scientific Advertising” by Claude Hopkins is still rated by many greats as the real bible on advertising. This introduction to a 1960’s […]