Resources


Google visibility

Search Engine Optimisation is a massive field, and constantly developing. But there are basics actions which should form […]


EYE TRAIL

Eye tracking research shows how people look at a page. These examples are based on actual eye-tracking.   Pictures […]


Scientific Advertising

Free download In 1923 an advertising genius called Claude Hopkins wrote a booklet: ‘Scientific Advertising’. Here’s what Wikipedia […]



Marketing Warfare

Al Ries and Jack Trout’s 1970’s booklet ‘The Positioning Era’ summarised a gradual but significant development in advertising […]


Claude Hopkins

“Scientific Advertising” by Claude Hopkins is still rated by many greats as the real bible on advertising. This […]


More David Ogilvy

Fellow David Ogilvy fans will enjoy this interview from the archives, for direct marketers everywhere:



PR vs. Advertising

Al Ries and Laura Ries’ analysis of what advertising can do in the 2000’s, and what it can’t. […]


Laws of Branding

The 22 Immutable Laws of Branding by Al Ries and Laura Ries, published in 1998 by Profile books. […]


Readable Layout

Free download David Ogilvy commissioned and adopted excellent, deatiled, research into the effects of layout and typefaces on […]



Scientific design

If there were just one book to read on layout and design, this would be it. Wheildon’s research […]


David Ogilvy

David Ogilvy on direct response advertising. The Master speaks.


Positioning

Jack Trout co-authored the original book on Positioning in 1980 with Al Ries. Here is a lecture he gave […]



Categories or Brands

Al Ries, along with Jack Trout, is the father of the theory of Positioning*. Here he talks about […]