David Ogilvy on direct response advertising. The Master speaks.
Search Engine Optimisation is a massive field, and constantly developing. But there are basics actions which should form part of any website […]
Fellow David Ogilvy fans will enjoy this interview from the archives, for direct marketers everywhere:
Al Ries and Laura Ries’ analysis of what advertising can do in the 2000’s, and what it can’t. Here’s a taster: “The […]
Al Ries, along with Jack Trout, is the father of the theory of Positioning*. Here he talks about how people perceive categories […]