David Ogilvy on direct response advertising. The Master speaks.
Fellow David Ogilvy fans will enjoy this interview from the archives, for direct marketers everywhere:
Eye tracking research shows how people look at a page.These examples are based on actual eye-tracking. Pictures of people attract attention.Faces particularly are […]
Jack Trout co-authored the original book on Positioning in 1980 with Al Ries. Here is a lecture he gave in 2012 to a […]
The 22 Immutable Laws of Branding by Al Ries and Laura Ries, published in 1998 by Profile books. More from Al Reis, […]