Surveys are the key to success
Surveys discover attitudes and opinions that affect the way potential buyers will interact, and who the potential buyers are.We find out by doing surveys - by phone, in person, and/or online.
Past promotion and sales are often a good starting point. What worked? What was just a waste of money?
Follow-up surveys of similar audiences show the approach they are most likely to respond to.
Test campaigns show if the right approach has been selected and allow for refinement to make it better.